
The Kaiser Family Foundation (KFF) is hosting a press conference to release a new national study of young people on their media use.
WHEN: Wednesday, March 9, 2005 at 9:30 -- 12:00 a.m. EST
WHAT: Panel discussion and release of Generation M: Media in the Lives of 8-18 Year-olds, a national survey of young people which measures use of TV and video, music, video games, computers, movies, and print. The study and forum explores the following questions:
* How much time do young people spend with media compared to other activities such
as hanging out with parents, physical activity, and pursuing hobbies?
* What rules, if any, do parents impose on their children regarding media use?
* Has the use of "new" media such the Internet and video games affected time spent
on "old" media such as TV, music, and reading?
* What kinds of media do young people prefer?
* What kind and how much media are in young peoples bedrooms?
* What is the home media environment like?
WHO: Drew Altman, President and CEO of Kaiser will discuss the implications of the findings and Vicky Rideout, who directed the study and is Vice President at Kaiser will present the detailed findings, followed by a discussion moderated by Jeff Greenfield, Senior Political Analyst at CNN with the following panelists: Michael Copps, Federal Communications Commission; Common, Grammy Award-winning Hip Hop Artist; Jordan Levin, former CEO, The WB Television Network; Donald Roberts, author It's Only Rock and Roll and professor at Stanford University; Juliet Schor, author, Born to Buy and professor at Boston College; Alain Tascan, Vice President and General Manager, Electronic Arts Montreal
WHERE: Barbara Jordan Conference Center, Kaiser Family Foundation Building, 1330 G Street, NW, Washington, D.C. (one block west of Metro Center)
RSVP: Tiffany Ford, (202) 347-5270 or tford@kff.org